$25,000 Total Donation to Hire Heroes USA Supports Veterans, Service Members, and Military Spouses During Military Appreciation Month
Clearwater, FL
May 12, 2026 – Hooters has joined forces with Tito’s Handmade Vodka and White Claw to celebrate and give back to the men and women who serve our nation. The program kicks off in conjunction with Military Appreciation Month with the three brands collectively pledging a $25,000 donation to Hire Heroes USA, a national nonprofit dedicated to empowering transitioning service members, veterans, and military spouses through personalized career coaching and employment resources. As part of the celebration, Hooters is proud to feature the Tito's Hero as its “May Drink of the Month” — a refreshing blend of Tito's Handmade Vodka, blackberry, lime juice, and lemon-lime soda. Throughout the month of May, guests are invited to visit any participating Hooters location to enjoy the featured cocktail and raise a glass to the heroes in their communities. In addition, Hooters proudly extends a 10% military discount to service members and veterans at all locations nationwide, year-round.
"We are thrilled to kick off this meaningful program with Tito's, White Claw, and Hire Heroes USA," says Neil Kiefer, CEO of Hooters. "Military Appreciation Month is the perfect opportunity to honor the brave men and women who have sacrificed so much for our country, and we are proud to stand alongside our collaborators to give back in a truly impactful way." “Military Appreciation Month is an important time to recognize the continued contributions of veterans and military spouses—and the role strong collaborations play in supporting their career journeys,” said Ross Dickman, CEO of Hire Heroes USA. “We’re grateful to Hooters, Tito’s Handmade Vodka, and White Claw for their support and their commitment to expanding access to opportunity across the military community.”
About Hire Heroes USA
Hire Heroes USA is a national nonprofit organization that empowers transitioning service
members, veterans, and military spouses to build meaningful careers. Through individualized
career coaching, professionally written resumes, mentoring, workshops, a job board, and career
fairs, Hire Heroes USA provides personalized support to thousands of veterans and military
spouses each year—at no cost to clients.
Since 2005, more than 118,000 veterans and military spouses have secured meaningful
employment with support from Hire Heroes USA. Funded through public donations and federal
and private grants, the organization remains committed to delivering high-impact career services
that strengthen careers, support families, and expand economic opportunity across the military
community.
Hire Heroes USA prioritizes transparency and accountability, earning a 4-star rating from Charity
Navigator and the GuideStar Platinum Seal of Transparency. For more information, visit
hireheroesusa.org.
At participating locations. Pricing and availability may vary.